Apps for your event: Is It a Good Strategy?

The digital transformation of the events industry has led to an increased use of new technological tools. Among the most popular we have specialized apps for events, as they gather all the information attendees need into one place. They are accessible, easy to use, and support sustainability goals by reducing the use of printed materials. Different elements such as maps, activity schedules, and other details that were traditionally distributed through flyers can now be available via the app.

However, there are additional advantages that transform an event app into an excellent strategy. Some of these include:

• Real-Time Interaction
  An app is a fantastic opportunity to incorporate gamification during an event. Through it, attendees can interact by responding to surveys, asking questions during live conferences, and even receiving notifications about last-minute changes.
  
  
• Personalization
  Using an app before, during, and after the event creates a unique experience, as each user will search for information relevant to their interests.
  
  According to its functions, the app could analyze the user’s activity to provide personalized content, such as suggested connections or notifications about conferences that might align with their preferences.
  
  
• Data Analytics
  One of the most significant advantages of technology is the ability to gather metrics. Depending on the app's features, the system can generate information about the most popular elements, frequently searched topics, and direct feedback from attendees.
  
  This wouldn’t only help to collect hard data in a more efficient way, but also to provide detailed information for decision-making in future editions of the event.

Overall, an app can become an essential tool for enhancing an event's success, positioning it as one of the most up to date in terms of technology and user experience personalization, and creating a positive impact for your brand.

IBTM Americas is an event that unites the meetings industry across the continent. Through conferences and initiatives promoting inclusion, diversity, and environmental care in the MICE sector, our platform has become a key reference in the industry. Don’t miss the latest updates and news about the event on our blog and social media channels.