Since the digital revolution ignited the transition to the virtual world around 2020 and 2021, it was only a matter of time before the most modern creations took the lead. Online and hybrid events guided the internet users through different options, even metaverses ; which opened themselves a new door to the different disciplines of artificial intelligence.

In summary, artificial intelligence is a machine or software capable of understanding and replicating human intelligence, as well as our way of thinking, to transform certain processes into automated ones. This type of technology is especially useful when you want to automate a repetitive process, but AI has also been shown to be useful when a more creative thinking is required.

Advantages of Artificial Intelligence for the meetings industry

• Optimization
  One of the biggest advantages of this technology is that it can be used from the organization process until days after the event. With its help, the attendance registration can be automatic, reducing the risk of mistakes and obtaining the most detailed information in less time.
• Attendance
  Related to the previous point, the entire attendance confirmation process can be automated, as well as the necessary data from each person. After that, it is also possible to filter certain data obtained to know the specific needs to which you will have to adjust your event; for example: some food allergies.
• Personalization
  Once the information is obtained and processed, artificial intelligence can also be useful to personalize the experience of each attendee through the data they provided at registration. In this way, the software can create different suggestions and recommendations for things to do and/or places to visit during the event.
• Participation
  Once people are in front of such a striking novelty, they will probably feel more willing to participate, generating more interaction and increasing the conversation around your event.
• Evolution
  Presenting an event through this type of technological innovation, immediately contributes to the general perception that your company is a pioneer on its field, boosting its advances and innovations. This is one of the best strategies to retain customers and attracting new ones at the same time, reaching more interested clients and providers, and sometimes even the media.

To learn more about the advantages of technology and innovation, as well as other related topics in the field, we recommend you to visit our blog to keep updated, as well as our social media profiles: Facebook, Instagram and LinkedIn.