The technological development we’ve been witnessing for the past few years has enhanced virtuality and reality to coexist at the same time. After the first editions of post-pandemic conventions and conferences, we can safely say this trend is here to stay. But how can we bring them to a stand?

There is a wide range of possibilities when it comes to bring both aspects together. Interacting through a screen has offered to society a comfort zone hard to emulate face-to-face, but it is possible to bring certain digital elements to the in-person events and merge them with the experiences we already know.

• Lighting
  The first technological secret for stands is lighting. Usually, exhibitors tend to use the same type of light for every corner of the stand; but changing colors and intensity can make the products of your choice stand out and give some depth to the display. That way, the perception of the space is different, specially for those visitors who are watching the stand for the first time.
  
  
• Touchscreens
  This element is on its way to become a basic essential to showcase products and explain some services to a potential customer. If you place them as part of the stand, a lot of people will feel curious and come to take a closer look. The most attractive thing of these screens is the possibility of interacting with the information, which is a very different experience from static screens with the same videos on repeat.
  
  
• Social media
  As the pillar of the digital marketing strategy, social media will be one of your strongest allies to catch the attention of new customers. A compilation of the account’s latest posts on a screen or a QR code that sends the user to the profile will certainly increase the attendees’ interest. And if you want to go a little bit further, you can create a filter for stories that matches a side of the stand. This way you won’t only create an interactive point for them, but you will also increase followers through every person that uploads a photo, because each can have followers that might be interested in your brand even if they didn’t go to the event.
  
  
• Virtual or augmented reality
  Is there a better way to promote your products or services that showing how they work in real time? Transforming certain elements into 3D format can take some time, but the potential customers will be very impressed when they notice products or elements through their phone screen that behind it don’t seem to be there.
  
  
• Charging station
  It may not seem like the best option esthetically, but more than one person will find the charging station very useful. You may not want to be the energy central of the event, but keep in mind that the more time they spend charging their phones, the more time they will be listening and watching your brand’s information. Take the best out of the situation and place your newest products close or use a screen to showcase the latest social media posts. This will help your brand to be more present on their minds whenever they are searching the kind of products or services you offer.

Sometimes it can be hard to change practices that have worked for many years, but it is beneficial to improve certain activities. Adding these strategies to sustainable materials and giveaways , your event will be as outstanding as possible. Meanwhile, you may want to look at some ways to improve accessibility for everyone.