To you who are interested in adding the EVENTS as part of your MARKETING AND COMMUNICATION STRATEGY, we want to invite you to visit IBTM Americas, the event that brings together those truly passionate about events in the Americas.
In this event, you will live a unique experience and find INSPIRATION FOR YOUR FUTURE PROJECTS.
event and meeting suppliers
destinations with infrastructure for events and/or incentive trips.
conference program to get motivation, inspiration, and new ideas for your upcoming projects.
So, whether you need new suppliers, new ideas or just want to be part of the largest community of event organizers across the Americas... You're in the right place!
Let's put some context...
You will agree with the idea that whoever has the ability to makes the MOST EFFECTIVE MARKETING STRATEGY, is because:
has developed a passion for PEOPLE,
has a great curiosity to understand how HUMANS behave
has shown a strange fondness for CONNECTING with their AUDIENCES, or doesn't it?
That is why more and more marketers incorporate in their strategic plan actions that cause EMOTIONS in PEOPLE, and this is how they link their brands with the memory of those emotions lived.
And it is precisely why EVENTS are the ideal scenario in which:
Your customers experience your brand
You engage with your audiences
You increase your notoriety and gain visibility
You build tribes
You achieve long-term loyalty
You create emotional links associated with memorable experiences with the brand
You encourage your customers in the middle of an exclusive atmosphere
EVENTS are less invasive
You can attract new customers
You get ambassadors of your brand in organic way
Have you heard about emotional memory?
Psychology defines emotional memory as the learning, storage, and lasting memories of events associated with the accompaniment of emotions.
William Glasser, an American psychiatrist, says WE LEARN:
An educational program that offers a mix of event marketing strategies and trends in event production.
A forum that aims to offer a series of conferences dedicated to representatives of brands interested in linking with their audiences through SPORTING EVENTS.
Sustainability is key for this generation of event and meeting planners. In this forum, attendees will have the opportunity to discover different practices for organizing events with minimal environmental impact and betting on more equitable societies.
