Since the pandemic started, some of the most important events the world went through permanently changed the pharmaceutical industry, as well as its story and the road ahead. Nevertheless, it’s undeniable that every industry went through unexpected changes and progress due to the same reason. The marketing revolution was one of the biggest ones, only possible through the same communication tools that kept us all connected during this time.

Undoubtely, almost every area of every company was affected by this, because due to the connectivity brought by social media, all brands can interact with their clients in different ways. Long distances, for example, which had stopped being a barrier for communication a long time ago, are not an interaction barrier anymore. However, this has resulted in the new need to keep learning and, sometimes, to completely change some of the most reliable strategies to reach potential customers -and new ones- through this new virtual world.

In the meantime, the pharmaceutical industry has managed to consolidate a new strategy, taking in the best part of digital marketing and the advantages from the meetings industry. Having both on your side makes it possible to position a brand and create a great reputation for it, as well as establishing a new way of communication with potential and frequent customers.

This combination will very likely impulse the company’s growth, because nowadays, technology is the best ally to increase any brand’s reach. Also, tracking results on social media is easier than traditional methods, whether it is for hybrid events, in – person, or completely digital .

Another aspect where this alliance has shown results is the company’s economy. A hybrid or digital event costs less than a face – to – face one, and the results are often at least twice better. Also, benefits from a digital campaign are usually bigger than from a traditional one. Evidently, a lot of companies have agreed to transition into virtuality due to these and many other reasons. The secret, as many of them have already discovered, is focusing on the social media your target spends most time at.

As it has been happening in recent years, technology has shown how complex human reactions can be, and the great need -personal and professional- to keep our abilities and knowledge up to date. We have also learned the great advantages of embracing technological advances in order to impulse any kind of products or services, finding a way to connect with interested people.

That is the main reason the alliance between meetings and pharmaceutical industries has turned out so well: the pros of technology for both of them have found a way to coexist, offering both parties a possibility to expand and to be trending in different aspects.

If you want to know more about meetings in the pharmaceutical industry, visit IBTM Americas on September 13^th and 14^th at Centro Citibanamex. In the meantime, you can visit our blog and social media profiles to learn more about the registration process and come to experience one of the greatest shows of the industry along with Guadalajara , our guest destination.