Considered the home of many traditions, Guadalajara is one of the most popular destinations. It combines gastronomy, culture and innovation, which led it to be recognized as the cultural center of western Mexico. Thanks to its to public and private investments, it is the second most important city of the country.

In the Mexican state of Jalisco, Guadalajara is a place where traditions and architecture from the past coexist beautifully with technology and improvements made for the future. It also has many venues designed for social and corporate events, making it one of the preferred destinations for the meetings industry.

Besides, there are also several pre-scheduled tours you can book for your incentive trip or event. These tours were originally designed for tourists to learn more about this place’s culture, tradition, and history. The best part is that you can also meet -and taste- Mexican amazing and delicious food, which is already famous all over the world.

As a certified destination, Guadalajara has its own network of suppliers, which makes it easy to provide everything the client may need for corporate and social events, as well as shows, meetings, and conventions. In this way, products and services such as booths, catering, DMCs and audiovisual production, are within easy reach, reducing logistics and transportation costs.

Another great advantage of this destination, also known as Perla Tapatía lies in its accessibility: having its own airport, it receives more than 150,000 flights per year, it’s very easy to arrive at any time of the year. In addition, there are also several options to arrive by land, so arriving on time to any event is very easy.

The great advances that Guadalajara has made in terms of inclusion and mobility have contributed to making it such a popular destination. The light rail and some other means of public transport are helpful not only for those attending an event to move around the city, but they are also great ally in terms of sustainability since they reduce pollutants produced by cars and regular buses.

After the great revolution we have experience as an industry, Guadalajara is one of the best options for shows, association events, incentive trips and destination weddings.

If you’re interested in learning more about all the advantages and great experiences Guadalajara has to offer, visit IBTM Americas 2023 on September 13^th and 14^th at Centro Citibanamex in Mexico City. In the meantime, you might be interested in reading about strategic alliances that can make your event stand out while creating a positive impact oriented to social or sustainable aspects.