5 tips to promote inclusion in your events
Contrary to what people often think, inclusion is not limited to just one particular group of people. According to definition, inclusion consists of providing a space for each individual, regardless of whether they belong to a specific community or require certain elements to be able to access the same information and places as other people, in order to know they have been taken into account.
Although this is more evident in venues when the event is face to face, hybrid and virtual events can also be inclusive. It all depends on the organization prior to the event and the amount of information to which attendees will have access. Some of the most important elements in creating an inclusive event, no matter its size or the venue, are:
- Diversity
Every event planner knows the importance of knowing the audience, since it is the main guide for making important decisions. Thus, it is very important to ensure that the speakers represent a wide variety of communities, especially those that your audience is most likely to belong to. - Representation
It’s necessary to choose the perfect speaker in order to be attentive and know the topic of the conference. If everything will focus on a certain problem faced by a specific group of people, make sure that the talk is given by someone who belongs to said group; otherwise, it will be difficult for attendees to feel identified and generate a connection. - Accessibility
When it comes to face-to-face events, following accessibility guidelines is key, no matter what type of venue you’re hosting the event in. Besides, you need to make sure that people can access the space and information. Check that the doors are wide enough for wheelchairs and that entrance ramps that are not too steep. Also, confirm the ASL interpreters have the necessary knowledge of the vocabulary to be used, particularly if it’s a specialized topic. - Food
Although it’s not usually mentioned, if you’re thinking of having food for attendees you need to have a second option for people who are intolerant or allergic to certain ingredients. Also, there is always a small chance that vegans or vegetarians attend your event, so having different alternatives to certain products will assure no one will be left without a plate. - Communication
Let attendees know the event will be inclusive. Announcing the inclusive measures in advance can help you reach a segment of people who are refraining from attending because they don’t have enough information about inclusivity and accessibility that they may or may not find.
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